The Italian insurance and financial group will support the team throughout 2024
Luna Rossa Prada Pirelli welcomes Unipol Group as the team’s official sponsor. The Italian financial holding company made the partnership official on 13 October 2022, coinciding with the launch of the Luna Rossa prototype, and will remain alongside the challenger for the duration of the 37th America’s Cup event, to be held in 2024 in Barcelona, Spain.
«Having Unipol Group alongside us as an official sponsor is a great recognition for us», said Max Sirena, Team Director and skipper of Luna Rossa Prada Pirelli. «Just like Luna Rossa Prada Pirelli, Unipol Group is an important Italian company that has established its leadership in the world, becoming an ambassador of values, strategies and performance that are perfectly in line with those of our team and our sporting challenge. We are proud that one of the most respected Made in Italy brands shares our human and racing mission and we are delighted to welcome it on board».
Under the terms of the partnership, Unipol will also make its technical and innovative know-how available to the team as an insurance partner.
United by their highly innovative and technological approach, and the ability to team up to face challenges with rigor and passion, the two brands also share a sensitivity towards environmental issues – which Luna Rossa Prada Pirelli is pursuing through various initiatives linked to the protection of the oceans. With their strong focus on the new generations, both brands consider young talents a precious resource to be nurtured and supported in their growth process.